Proposed Sessions for Product Camp Silicon Valley 2012

Online voting is now closed. The top 18 sessions will be presented in the morning at Product Camp on March 24 2012.

The event is officially sold out! For more information, go to http://svproductcamp.weebly.com.

If you proposed a session and have not already been contacted before March 18, please send an email to svpcamp2012@gmail.com.

Proposed Sessions

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  1. The Seven Phase Standard Product LifeCycle

    This session will explain the seven phase product management lifecycle, a standard created by the Association of International Product Management & Marketing (AIPMM) and supported by a variety of vendors such as the 280 Group. Every product goes through this lifecycle (whether the company realizes and/or acknowledges it or not), and for every phase there are key questions and decisions that must be taken into account. By understanding the phases of this lifecycle you can ship products that better meet your customer’s needs, deliver increased revenues and profits and avoid common mistakes that can be disastrous.

    Phases covered will include:

    562 votes
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      planned  ·  3 comments  ·  Flag idea as inappropriate…  ·  Admin →
    • Stump the Product Management Experts

      What tough questions have you always had about product management or product marketing? What immediate challenges are you facing now that you might want insight about? What do you want to learn about addressing your issues or advancing your product management career?

      Join us for a fun and informative game-show style session where you as the audience are invited to stump the experts: a panel with over 150 years of combined product management and product marketing experience as well as authors of the best-selling books The Phenomenal Product Manager, Expert Product Management, 42 Rules of Product Management and 42 Rules…

      543 votes
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        planned  ·  3 comments  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Data Driven Product Management : Ten Metrics every Product Manager should know

        In the new era of big data, cloud, and personalization, no organization can afford to not use user data to build and launch products . Data-driven product management improves efficiency and effectiveness of product development by evaluating right product opportunities, assessing impacts to user base, delighting the customers by providing them what they want, and increasing organization revenue by increasing usage. This session will define how some of the leading silicon valley company are redefining product management by effective use of data and ten metrics that every product management should know as they venture into exciting world of data driven…

        307 votes
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          planned  ·  0 comments  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
        • How to be a Lean Product Ninja by Dan Olsen

          Heard of "Lean Startup"? (who hasn't?) It's hard to argue with learning from user feedback and pivoting to achieve product-market fit. But how exactly are you supposed to do that? I'll cover best practices in understanding customer needs, product design, and usability testing that you can use to optimize your product. Check out my talks from last year's PCamp and Web 2.0 Expo at http://slidesha.re/dPQATi. You can learn more about my background at http://www.linkedin.com/in/danolsen98

          249 votes
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            planned  ·  4 comments  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
          • User Centered Design: How to please users and get the CEO off your back

            AS A PRODUCT MANAGER, you are probably inundated with feature and functionality requests based on opinions or circumstances from within your organization. These can include:
            • A current crisis: “The VP of Sales needs you to include the following three features so that we can win that big new account!”
            • An engineering triumph: “This feature is so cool! We have to include it!”
            • A powerful opinion: “The CEO thinks that users will want to access this product on an iPad.”
            • A time crunch: “The project is late so you’ll need to cut out the least
            important features.” …

            225 votes
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              planned  ·  1 comment  ·  User Experience  ·  Flag idea as inappropriate…  ·  Admin →
            • Shorten Time to Market with No-Cost Product Training

              When you launch a new product, it's always a challenge to train the people who are going to sell and support it. In this interactive session you will learn how to use proven templates to easily and quickly design new product training with little or no budget. Following review of a brief case history, you will be provided with models and tools, and practice using the templates to design training for your product. You will learn to isolate key terms and behaviors needed to effectively describe, sell or use your product. Most important, your team will gain product fluency and…

              191 votes
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                planned  ·  4 comments  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
              • UxD for Product Managers - Research and Design Techniques for the Real World

                Most product managers understand the theory of User Experience Design. Get insights from real-world users, sketch a design, then test it. Iterate until you get it right. Along the way you create personas, paper prototypes, usability metrics and other goodies.

                It all sounds great in theory, but truly effective research and design is wrought with challenges in the real world. With only limited time, budget, and patience from your team, how can you effectively put the principles into practice?

                Mary Piontkowski, Macadamian's UX Design Lead, has been working with product managers and development teams for over 15 years. Based on…

                178 votes
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                  planned  ·  2 comments  ·  User Experience  ·  Flag idea as inappropriate…  ·  Admin →
                • Can You Hear Me Now? :(

                  Do you know what your users think of your products? Are you missing out on their creative ideas? Do your users feel heard?

                  In the era of LinkedIn and Facebook, product managers seem to miss out on the value of crowd-sourcing in hearing what their users have to say - good or bad.

                  Idea sites (like the one you are voting this session on!) are a simple yet powerful application of the Agile manifesto (“conversations over contract negotiation!”) when you cannot reach every one of your users (who can?)

                  We'll share our experience at using such an idea site to…

                  170 votes
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                    planned  ·  0 comments  ·  Agile  ·  Flag idea as inappropriate…  ·  Admin →
                  • Next generation PM - Building great products with your kids

                    Be a cool parent! Show your kids what you do and teach them how to build a great product - together.

                    This is the story of bankaroo...

                    www.bankaroo.com is a family project to help children learn how to manage their savings. Danielle came up with the idea and helped with the design, dad helped with the technology, and mom helped with the rest.

                    In this session we will discuss how to explain your kid what you are doing, how to validate ideas, how to collect feedback, how to stay focus and how to have fun while doing so.

                    We will…

                    153 votes
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                      planned  ·  3 comments  ·  Innovation  ·  Flag idea as inappropriate…  ·  Admin →
                    • Agile Portfolio Steering

                      In this *interactive* session, people will participate in a short *simulation* which begins to show how to apply Lean & Agile practices to steering a portfolio of product initiatives. Got some dev teams using Scrum and/or Kanban? Let’s explore together how to leverage their flexibility, quality, and speed to produce great features that are aligned to strategic business goals. We’re not talkin’ stories and iterations here, we’re talking about managing MMFs and initiatives over the long haul, and using feedback loops to move with the market.

                      136 votes
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                        planned  ·  0 comments  ·  Agile  ·  Flag idea as inappropriate…  ·  Admin →
                      • Lean Startup for Non-Startups

                        This session will share how a company of 300+ employees diligently applied Steve Blank’s "4 steps of the epiphany" customer development technique to launch a brand-new winning product.

                        The session will be of interest to those who have read Eric Ries’s more recent customer development publication “Lean Startup” and wonder how to apply that technique in their established (non-startup) organization.

                        We'll share our lessons-learned during our year-long customer development effort.

                        123 votes
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                          planned  ·  0 comments  ·  Customers / Requirements  ·  Flag idea as inappropriate…  ·  Admin →
                        • Agile New Product Development: Whose throat should you choke?

                          In agile development, the Product Owner is often called the “one throat to choke” (or the “single wringable neck”). When launching a brand-new product, following that definition can actually hurt your product delivery.

                          This session will take the audience through an actual agile new product development journey, from customer development to launch to provide guidance on whose “throat(s) to choke” along the way.

                          Participants will learn how to effectively pair their product owners with product managers to maximize the success of the delivered product.

                          109 votes
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                            under review  ·  0 comments  ·  Agile  ·  Flag idea as inappropriate…  ·  Admin →
                          • Estimating Business Value

                            Scrum books say that the product backlog should be ordered according to business value, but how do you assign numeric business value to stories? In this session, Chris Sims from Agile Learning Labs will present an easy technique to get stakeholders to come to agreement on the numeric business value for each story.

                            This will be an interactive session, where you will participate on a team to assign business value to each story in a product backlog.

                            87 votes
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                              planned  ·  1 comment  ·  Agile  ·  Flag idea as inappropriate…  ·  Admin →
                            • It's Time for a New Class of Product Manager...Because Something Has to Change!

                              Most product teams get everything they can from individual products. But in many cases, it’s not enough to satisfy the organization’s aggressive growth goals and it leaves a huge gap between corporate goals and product initiatives. When that gap exists, “shiny new object” syndrome kicks in and product teams are forced to react to every new idea or opportunity that promises to remedy the organization’s growth challenges. It’s a path of distraction and over time it creates a perception product teams aren't strategic. The truth is most product teams aren't structured to be strategic. Something has to change! It’s time…

                              75 votes
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                                planned  ·  1 comment  ·  The Job  ·  Flag idea as inappropriate…  ·  Admin →
                              • How to break in to Product Marketing and Product Management

                                A search of job listings shows many openings require 3-5 years experience in product marketing or product management. If you are not in PMM or PM already, what do you do about that?

                                Panel speakers will discuss their paths to the profession and best practices on making the jump.

                                Bonus: You will also hear from a 2011 svpcamp attendee who made the leap.

                                65 votes
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                                  planned  ·  1 comment  ·  The Job  ·  Flag idea as inappropriate…  ·  Admin →
                                • Mining the Sales pipeline for market, competitor and product trends

                                  Sales pipeline reports have a lot of information, but oftentimes do not track some key attributes that can help you understand your product's true position in the market. In this session, we will use real examples to highlight common gaps in pipeline information and how to overcome those to answer questions like -

                                  1. are missed targets indicating a lead-gen/marketing problem or because of a lack of product-market fit
                                  2. the price elasticity of the product. In other words, are we discounting more than necessary?
                                  3. what does the maintenance renewal rate tell us - are we losing out because…

                                  64 votes
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                                    planned  ·  1 comment  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • How To Become an Independent Product Management Consultant

                                    Contrary to popular belief, you don't need to be an employee to do some of the most interesting product work in the valley.

                                    So, if you LOVE product management and product marketing work, but...

                                    * you want to see your family more
                                    * you want to learn more in one year than you have in the past five
                                    * you want to have a bigger impact on the industry, and work with several interesting companies in a year
                                    * you're inherently entrepreneurial and want to control your own destiny
                                    * BUT you want to do all this without sacrificing your…

                                    55 votes
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                                      planned  ·  1 comment  ·  The Job  ·  Flag idea as inappropriate…  ·  Admin →
                                    • 3 Different Methods to Define & Build Awesome Products

                                      Why build lousy products when thinking a little differently and using new approaches can yield awesome products?

                                      The proposed session provides a practical overview of these methods with examples:

                                      Best Imaginable Product
                                      Design as a Product
                                      Self as a Customer

                                      A shorter and crisper version of what was delivered to SVPMA in Dec, 2011.

                                      55 votes
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                                        planned  ·  4 comments  ·  Innovation  ·  Flag idea as inappropriate…  ·  Admin →
                                      • "Deciding What not to Do"

                                        Every great product starts with a great idea. Unfortunately, many mediocre products and outright flops have also started with an idea that seemed great at the time. During this session we'll discuss how to use Customer Generated Content to reduce probability of a product market failure. The discussion will focus on B2C products and/or services. The short version can be found here http://blog.amplifiedanalytics.com/2012/02/deciding-what-not-to-do/

                                        53 votes
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                                          planned  ·  2 comments  ·  Customers / Requirements  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Building your influence: The secrets of driving top-line growth through world-class messaging and positioning

                                          “Nothing happens until someone sells something” -”Thomas J. Watson, founder of IBM

                                          This session targets those who support and enable the revenue generation process. We’ll explore secrets learned by a Product Marketing / Product Management leader gone undercover into the world of direct field sales. You will learn to create messaging that will energize your sales force, and positioning that pulls targets into winnable buying cycles. The content is especially useful for leaders in organizations with multiple product lines, who compete for sales' attention.

                                          Some of the interactive topics addressed include:

                                          - key questions that sales teams need answered –…

                                          51 votes
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                                            under review  ·  0 comments  ·  Other Topics  ·  Flag idea as inappropriate…  ·  Admin →
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                                          Proposed Sessions for Product Camp Silicon Valley 2012

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