Proposed Sessions for Product Camp Silicon Valley 2012

Online voting is now closed. The top 18 sessions will be presented in the morning at Product Camp on March 24 2012.

The event is officially sold out! For more information, go to http://svproductcamp.weebly.com.

If you proposed a session and have not already been contacted before March 18, please send an email to svpcamp2012@gmail.com.

Proposed Sessions

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  1. Building your influence: The secrets of driving top-line growth through world-class messaging and positioning

    “Nothing happens until someone sells something” -”Thomas J. Watson, founder of IBM

    This session targets those who support and enable the revenue generation process. We’ll explore secrets learned by a Product Marketing / Product Management leader gone undercover into the world of direct field sales. You will learn to create messaging that will energize your sales force, and positioning that pulls targets into winnable buying cycles. The content is especially useful for leaders in organizations with multiple product lines, who compete for sales' attention.

    Some of the interactive topics addressed include:

    - key questions that sales teams need answered –…

    51 votes
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      under review  ·  0 comments  ·  Other Topics  ·  Flag idea as inappropriate…  ·  Admin →
    • 42 Ways to Up Your Game in Product Marketing

      Social media, ROI calculators, and Messaging, Oh My! - Highlights from “42 Rules of Product Marketing,” just published by 280 Group Press.

      Come hear the advice from 42 product marketing experts about how use social media effectively, giving your sales force the tools to be successful, working with your channels. And, having meaningful conversations with your customers, creating and testing your messages, using marketing analytics effectively, search engine optimization. And more.

      Get exposed to some of the best thinking in product marketing from all over the world.

      The 280 Group is launching its newest book, “42 Rules of Product Marketing”…

      32 votes
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        under review  ·  0 comments  ·  Other Topics  ·  Flag idea as inappropriate…  ·  Admin →

      Proposed Sessions for Product Camp Silicon Valley 2012

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