Proposed Sessions for Product Camp Silicon Valley 2012

Online voting is now closed. The top 18 sessions will be presented in the morning at Product Camp on March 24 2012.

The event is officially sold out! For more information, go to http://svproductcamp.weebly.com.

If you proposed a session and have not already been contacted before March 18, please send an email to svpcamp2012@gmail.com.

Proposed Sessions

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  1. Lean Startup for Non-Startups

    This session will share how a company of 300+ employees diligently applied Steve Blank’s "4 steps of the epiphany" customer development technique to launch a brand-new winning product.

    The session will be of interest to those who have read Eric Ries’s more recent customer development publication “Lean Startup” and wonder how to apply that technique in their established (non-startup) organization.

    We'll share our lessons-learned during our year-long customer development effort.

    123 votes
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      planned  ·  0 comments  ·  Customers / Requirements  ·  Flag idea as inappropriate…  ·  Admin →
    • "Deciding What not to Do"

      Every great product starts with a great idea. Unfortunately, many mediocre products and outright flops have also started with an idea that seemed great at the time. During this session we'll discuss how to use Customer Generated Content to reduce probability of a product market failure. The discussion will focus on B2C products and/or services. The short version can be found here http://blog.amplifiedanalytics.com/2012/02/deciding-what-not-to-do/

      53 votes
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        planned  ·  2 comments  ·  Customers / Requirements  ·  Flag idea as inappropriate…  ·  Admin →
      • Want to Be a Hero? Become a Win/Loss Research Champion!

        As your customers’ world is changing, so are their buying criteria, their pain points, and the way they want to be sold to. At the same time, your competitors’ messages, pricing, and product offerings are also changing. You can gain insights and early warning signals about all of these things by doing ongoing win/loss analysis.

        Most people think that Sales is the logical place for win/loss research to live, but there are a lot of mental obstacles there…why shouldn’t product management make this a priority for the organization?

        Come to this fun, interactive session to understand how you can implement…

        13 votes
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          under review  ·  0 comments  ·  Customers / Requirements  ·  Flag idea as inappropriate…  ·  Admin →

        Proposed Sessions for Product Camp Silicon Valley 2012

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