Proposed Sessions for Product Camp Silicon Valley 2012

Online voting is now closed. The top 18 sessions will be presented in the morning at Product Camp on March 24 2012.

The event is officially sold out! For more information, go to http://svproductcamp.weebly.com.

If you proposed a session and have not already been contacted before March 18, please send an email to svpcamp2012@gmail.com.

Proposed Sessions

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  1. Stump the Product Management Experts

    What tough questions have you always had about product management or product marketing? What immediate challenges are you facing now that you might want insight about? What do you want to learn about addressing your issues or advancing your product management career?

    Join us for a fun and informative game-show style session where you as the audience are invited to stump the experts: a panel with over 150 years of combined product management and product marketing experience as well as authors of the best-selling books The Phenomenal Product Manager, Expert Product Management, 42 Rules of Product Management and 42 Rules…

    543 votes
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      planned  ·  3 comments  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Data Driven Product Management : Ten Metrics every Product Manager should know

      In the new era of big data, cloud, and personalization, no organization can afford to not use user data to build and launch products . Data-driven product management improves efficiency and effectiveness of product development by evaluating right product opportunities, assessing impacts to user base, delighting the customers by providing them what they want, and increasing organization revenue by increasing usage. This session will define how some of the leading silicon valley company are redefining product management by effective use of data and ten metrics that every product management should know as they venture into exciting world of data driven…

      307 votes
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        planned  ·  0 comments  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
      • How to be a Lean Product Ninja by Dan Olsen

        Heard of "Lean Startup"? (who hasn't?) It's hard to argue with learning from user feedback and pivoting to achieve product-market fit. But how exactly are you supposed to do that? I'll cover best practices in understanding customer needs, product design, and usability testing that you can use to optimize your product. Check out my talks from last year's PCamp and Web 2.0 Expo at http://slidesha.re/dPQATi. You can learn more about my background at http://www.linkedin.com/in/danolsen98

        249 votes
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          planned  ·  4 comments  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Shorten Time to Market with No-Cost Product Training

          When you launch a new product, it's always a challenge to train the people who are going to sell and support it. In this interactive session you will learn how to use proven templates to easily and quickly design new product training with little or no budget. Following review of a brief case history, you will be provided with models and tools, and practice using the templates to design training for your product. You will learn to isolate key terms and behaviors needed to effectively describe, sell or use your product. Most important, your team will gain product fluency and…

          191 votes
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            planned  ·  4 comments  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Mining the Sales pipeline for market, competitor and product trends

            Sales pipeline reports have a lot of information, but oftentimes do not track some key attributes that can help you understand your product's true position in the market. In this session, we will use real examples to highlight common gaps in pipeline information and how to overcome those to answer questions like -

            1. are missed targets indicating a lead-gen/marketing problem or because of a lack of product-market fit
            2. the price elasticity of the product. In other words, are we discounting more than necessary?
            3. what does the maintenance renewal rate tell us - are we losing out because…

            64 votes
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              planned  ·  1 comment  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Build a Rock Star Product Management Team

              There's a lot more to building a successful Product Management team than posting a few job descriptions on your website and searching LinkedIn profiles. Let's discuss what works, and what doesn't in finding, hiring, and growing your team.

              In this combination lecture/discussion, we'll talk about how to find great candidates, the screening process, what to look for in building and balancing a team, and how to guide your PMs in their careers.

              39 votes
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                under review  ·  0 comments  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
              • A Key to PM/PMM Success: Don’t Forget Your Internal Customers

                It can be overwhelming if you stop to really think about all of the people INSIDE your organization that you need to keep in mind when launching and managing new products. It goes way beyond the customers that are in your target market.

                This session will help you understand that broader view you can take of who your customers are, the more successful you and your products will be. We will cover the various functional areas across the organization that need to be considered as you manage/launch products.

                Session leader: Jen Berkley Jackson, contributor to both the “42 Rules of…

                23 votes
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                  under review  ·  0 comments  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Optimal Product Management

                  In this session we will cover how to assess and optimize product lifecycle processes, adopt tools and technology to increase efficiencies, and ensure that your product managers have the right skills to lead your product teams.

                  Find out how to get management support for critical product initiatives and why support for your company's overall direction and strategy is critical.

                  Optimal product management requires an optimized product management organization. There is no one “right” solution for the challenge of creating an optimal product management organization for a given company.

                  Optimal product management depends on multiple elements within a company’s culture, not…

                  15 votes
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                    under review  ·  0 comments  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • 7 Toughest Challenges to Building Successful Products and Companies and How to Overcome Them

                    Product managers and product marketing managers often have a disproportionate influence on the success or failure of new products and business initiatives. Frequently, they are at the nexus of all functions in an organization with responsibility for everything and authority over nothing.

                    As champions responsible for the success of their products, they sweat a lot of details from features to schedules; from pricing to business models; from distribution channels to sales tools; from promotions to discounts and many more. And yet, it’s usually not any one of these tasks and activities that determine a product’s success –even though PMs spend…

                    14 votes
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                      under review  ·  0 comments  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • From Code to Product to Market to Business - Fast Bootstrapping

                      Engineers make devices, marketeers make products. Sometimes that engineer is just writing code in the garage. How do you monetize it? This fast-paced discussion will show you how to productize your code and get the marketing started - then how to quickly register a company in Silicon Valley. No VC money required...but you need a road map so you look like a proper business to trigger sales and generate income.

                      Facilitator: Athol Foden is president of Brighter Naming, Silicon Valley's full service international naming agency for company, product and service names.
                      He is also a business consultant specializing in startups…

                      14 votes
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                        under review  ·  0 comments  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Cut the product portfolio by half and increase shipping time by 7x to win

                        Extreme situations demand drastic measures. Get product management insight from the manufacturing world where cutting the product portfolio by 60% and increasing the lead time from 2 weeks to up to 14 weeks helped our company improve sales by almost 50%. It is not a cross-functional team until you speak to a mechanical or electrical engineer who don't even speak the same language.

                        11 votes
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                          under review  ·  0 comments  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • 7 Key Tips to Commercialize Product Innovation

                          Delivering new products to market and successfully commercializing them is never an easy task. This interactive session, based on the AIPMM's Product Management Body of Knowledge (ProdBOK), will look at the different gates and tips for each that help conceive, plan, develop, qualify, and then finally launch, deliver and retire products.

                          You should participate in this session if you:

                          • Are involved in the development of new products and are looking for ways to analyze their viability.
                          • Manage various products which are at different stages of their lifecycle, and need a system to handle the whole portfolio.
                          • Are…

                          8 votes
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                            under review  ·  0 comments  ·  Product Management  ·  Flag idea as inappropriate…  ·  Admin →

                          Proposed Sessions for Product Camp Silicon Valley 2012

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